Harley launched the electric motorcycle project
June 19, with the Harley-Davidson LiveWire project launch, Harley’s first electric motorcycle shocked debut.
Although the current motorcycle is no longer sold, but the LiveWire project to get riders test drive feel and tailor-made, launched a truly able to meet the full range of customer demand for electric motorcycles.
“With the American spirit of innovation, Harley-Davidson’s history has undergone many changes that have made us fortunate that our customers are always around,” said Matt Levatich, president and chief operating officer of Harley-Davidson. “The launch of the LiveWire project is Harley – Davidson has always been adhering to another concept of close to the customer.
LiveWire project also invited a number of potential customer experience, to provide its most authentic feelings at the same time, but also enable consumers to further understand the spirit of Harley-Davidson brand. Although some of them do not ride a motorcycle, but they feel through the Jumpstar roar of the engine, also get an extraordinary test drive experience.
The summer of this year’s riding in the United States will be kicked off by Highway 66, and by the end of the year there will be more than 30 cities with Harley-Davidson dealerships. 2015, LiveWire experience projects will continue from the United States to Canada and Europe.
“In the past few years, we have not only expanded the business landscape of Harley-Davidson, but also in product development and manufacturing.” In the past few years, we have not only expanded the business landscape of Harley-Davidson, but also in product development and manufacturing. This series of initiatives allows us to build every motorcycle with state – of – the – art technology, launch the Rushmore project, the Street 500 and 750, and the current LiveWire project.
Harley-Davidson’s first electric motorcycle perfect blend of Harley-Davidson has a tough shape and cutting-edge technology, bringing a new sensory experience.
“The LiveWire project is more like an electric guitar concept than an electric car,” said Mark-Hans Richer, senior vice president and chief marketing officer for Harley Davidson. “It’s a personalized and iconic expression, The motorcycle is just the electric only .LiveWire project to show everyone again Harley-Davidson brand power. ”
Harley-Davidson’s first electric motorcycle has a superior acceleration capability and a unique roar of the engine, providing the owner with a thrilling ride experience.
“Harley-Davidson’s engine sound can make people feel the trembling soul.LiveWire project’s internal engine roar and other brands of motorcycles on the market has a clear distinction.” Mr. Lu Ma Ke added.
The advent of this model depends on the LiveWire project riding activities in the knights of the feedback.
Mr. Lu Mark said, “We are committed to providing a perfect ride experience with our customers ‘needs.” Given the speed of electric vehicle technology updates, we hope to be able to collect customers’ opinions from LiveWire projects as much as possible. The correct design direction of the model.
“Protecting the ride environment is very important to all of us,” said Mr. Lomard, who is one of our initiatives to protect the environment and offers a new riding experience for our next generation. After the 111 years of ups and downs, created today ‘s glory.We hope that the pursuit of the riding environment will always create another 111 years for our next generation.
Harley-Davidson fans can learn more about the LiveWire project at projectlivewire.com, including the time and place of the project. Harley-Davidson is also welcome to friends who are keen to explore the unknown world to participate in the company’s activities through a series of social platforms including Facebook, Twitter and Instagram.